Jun 19, 2015
Cheat Sheet: Google+ for Marketing and PR
Google describes Google+ as “one Google account for everything Google.” It could be considered the “one ring.” It’s meant to […]
Sep 26, 2014
Social Media Updates: Social Ads, Twitter Goes to the Movies and Google Updates
Users constantly adopt new behaviors, preferences and technologies. Social networks play catch up, adding new features and making changes to the user experience. This creates new opportunities and challenges for PR pros. Pinterest works with the media, Instagram goes to the UK and Google Plus decreases promotion. Here’s a roundup of this week’s social media news and updates.
Jul 25, 2014
Social Media Updates: Mobile Facebook, #AskHillary and Geofilters
Has Facebook solved its mobile woes? How much influence does a tweet have? How has Pinterest changed content discovery? Get those answers and more with this week's roundup of the top social media news.
Jul 18, 2014
Social Media Updates: World Cup Records, New Twitter Analytics and Instagram’s B’day
Because the updates roll out so quickly (and sometimes without much fanfare), it’s easy to miss the latest changes. The World Cup helps Facebook users break a record, Twitter rolls out a new analytics dashboard and Instagram turns four!
Jul 4, 2014
Social Media Updates: Video Ads, Buy Now and LinkedIn Barbie
What's the latest on Facebook video ads? Does Google+ really have a foot in the grave? What does Barbie have to do with LinkedIn? Get the answers to those questions and more in this roundup of social media updates.
Jun 25, 2014
4 Ways Social Can Make Your Brand’s News More Engaging
To maximize reach, online news releases should be shared on all your social media accounts. But don't click the “share” button and leave the update as-is. Here are four ways to use social to make brand news more engaging.
May 9, 2014
Cheat Sheet: Google+ for Marketing and PR
This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Google describes Google+ as […]
May 1, 2014
Mark Schaefer: How to Avoid Content Shock and Win the Future
Soon content will overwhelm consumers. Mark Schaefer explained at Google DC what content and social media marketing programs must do to succeed in the present and future.
Apr 22, 2014
The business case for going green
The theme of this Earth Day is Green Cities, which is fitting now that more than half the world’s population […]
Jan 13, 2014
Make Data Work For You
We are often called upon to incorporate data intelligence with communications. While somewhat intimidating for those who see themselves as […]
Jan 9, 2014
Demand Success with a Razor’s Edge
Ready for the latest announcement of a Demand Success keynote? It's Avinash Kaushik. Let's celebrate with 14 of his quotes for how to achieve success through marketing.
Nov 14, 2013
Google Helpouts
New platform from Google allows everyday people to access live one-on-one help and advice from a variety of skilled experts
Sep 16, 2013
Hangouts on Air: A Guide
With more than 7 billion hours of video watched every month on YouTube, it’s easy to understand its potential. Google+ […]
Aug 8, 2013
4 Press Release Tips for Succeeding in the Wake of the Latest Google Updates
I don’t often write press releases but this week I’ve been tasked to do so for an upcoming announcement. Nowadays, […]
Jun 17, 2013
9 Ways to Generate Publicity With Social Media
With journalists now monitoring social media for the latest stories, a groundswell of buzz around your news can get you into the headlines. Here are nine ways to approach it.
