global insights

Brexit Sparks Global Financial Concerns: A Look at Social Reaction

For 30 days, Cision monitored the conversation around Brexit. See what the more than 10 million news and social media mentions have to say about the decision.

4 Ways Data Can Improve Your Communication Strategy

With more content in the marketplace than ever and attention spans now shorter than goldfish, how can you know what […]

The 3 Brands That Won Super Bowl 50

Five million dollars is enough to purchase a 30-second Super Bowl ad, but it’s not enough to ensure it will […]

TRID & Your Customers: How New Mortgage Regulations Can Be a Positive

Financial institutions and mortgage lenders have been gearing up for the biggest change to hit the mortgage lending industry in […]

3 Reasons Retirees Are Ready to Travel

What do retirees look for when planning an upcoming trip? Customize your messaging with insights into the factors that entice retirees to explore the world.

How to Appeal to Traveling Families With Diverse Needs

The family vacation has a long tradition in the U.S. but it has morphed from simply loading the kids in […]

How to Target Millennial Travelers Seeking More Than a Destination

Millennial travelers see travel as a way to establish their independence. Find out how to target these solo travelers through their top three concerns!

Targeting the Traveler: What Drives Travel Decisions

Travelers are a diverse group, which makes appealing to them all challenging. Find out what factors influence travel decisions for millennials, families and retirees.