gapingvoid

PR Is for People and Relationships

The beloved and dynamic duo, best-selling author Brian Solis and illustrator Hugh MacLeod of (Gapingvoid), are back in action with […]

Branding Rule: Look In the Mirror

Focusing too much on competitors will harm your brand. C.C. Chapman suggests taking a long, hard look at your own brand and developing a strategy based on what you really are.

Branding Rule: Make and Keep Commitments

Need a brand rule to live by? Make and keep your commitments, says Human Business Works CEO Chris Brogan. Brands succeed and fail based on their reputations for delivering on promises.