FTC
Jul 28, 2010
What the growing debate over “hot news doctrine” means for PR and marketing pros
In the weeks since the Federal Trade Commission released a draft of policy proposals supporting the “reinvention of journalism” [PDF], […]
Oct 12, 2009
An expert on puffery weighs in on social media authenticity
Some years back, the PGA Championship had an understated motto: “These guys are good.” Modest and statistically verifiable, it embodies […]
Sep 22, 2009
Regulation and healthcare in social media: a quick primer
Today I’m giving a talk at the National Association of Medical Communicators Media Skills Workshop in Chicago titled “Understanding Legal […]
Jun 2, 2009
Are bloggers different from journalists? The FTC says yes
I once wrote a newspaper story about mainstream food brands introducing organic versions of their products. When I called a […]
