May 1, 2014
Cheat Sheet: How to Use Facebook for PR and Marketing
This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Facebook is where people […]
Apr 15, 2014
Do Your PR Metrics Lie to You?
Despite hipster protestations, country music has become increasingly popular in recent years. While some might credit Taylor Swift (Jake Gyllenhaal […]
Apr 1, 2014
Journalists Respond: “Are You Open to Social Media Pitches?”
Nine in 10 journalists prefer email, but does that mean you should avoid pitching on social media? See how 10 reporters responded to the question "Are you open to social media pitches?"
Feb 24, 2014
Social Sochi: Social Media Takes Gold at the Olympics
The thrilling Sochi Games have ended, but this may be remembered as the Social Media Olympics. Athletes, sponsors, the USOC and more joined in the social fun. Demand Success speaker Jeff Bliss breaks down the results.
Feb 12, 2014
Key things to consider for aspiring bloggers
Recently I was asked for some advice about setting up a blog; not so much the technical aspects of it, […]
Jan 30, 2014
What’s in Store for Organic Reach?
How PR pros and marketers are handling Facebook’s new algorithm
Jan 9, 2014
Facebook’s India “Likes”
In a 2012 episode of the Oprah Winfrey Network’s “Super Soul Sunday” series, renowned author Deepak Chopra, who hails from […]
Oct 21, 2013
Four Ways to Ditch the Traditional PR Pitch
Journalists are bombarded with pitch emails every day. To earn coverage across important industry publications, you need creative ways to […]
Oct 8, 2013
How to Attract Fans to Your Facebook Posts
You think you wrote a gem of a post but now you’re disappointed that no one is commenting, liking, or […]
Sep 5, 2013
Post VMA Buzz Analysis Part 2 – The Fashion and the Finance
Yesterday I blogged about the VMA performances heard around the world. Today I am going to focus on what matters most […]
Aug 12, 2013
Three Tips for In-Store Facebook Marketing
Thirty eight percent of smartphone owners research products while in physical store locations. If you own a brick-and-mortar business, this offers […]
Jul 23, 2013
Royal Baby Arrives, Finally
The world, and the media camped out in front of London’s St. Mary’s hospital, has been waiting for months for the arrival […]
Jul 8, 2013
Going SOLO: Tips for Social Local Marketing
Local marketing isn’t just about search. Customers also turn to social media to find out about nearby businesses. People trust […]
Jun 20, 2013
The Pitfalls of Real Time Marketing – Amazon Angers Gandolfini Fans
Today’s story about Amazon’s attempt to pay homage to James Gandolfini is a reminder that companies need to think twice […]
Jun 17, 2013
9 Ways to Generate Publicity With Social Media
With journalists now monitoring social media for the latest stories, a groundswell of buzz around your news can get you into the headlines. Here are nine ways to approach it.
