Facebook Likes

Jan 3, 2012

Top 7 Metrics for Tracking Social Media ROI

Social media programs need to be monitored, measured and analyzed over time just like any other program in your company. […]
Oct 6, 2011

Are Likes and retweets more useful for PR measurement than traditional Web analytics?

Have you ever posted a Facebook update or tweet that you thought was sure to attract a bunch of Likes […]
Sep 2, 2010

Incorporating new metrics into PR measurement

For some public relations professionals looking to demonstrate return on investment to their clients, the wide range of new metrics […]

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.
  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.
  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.
  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.