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Jan 3, 2012
Top 7 Metrics for Tracking Social Media ROI
Social media programs need to be monitored, measured and analyzed over time just like any other program in your company. […]
Mar 3, 2011
OMMA Global Day 2 Recap: Viral Video Success and Facebook Fan Value
The buzz and engagement continued on Day two of OMMA Global. The OMMA Social Track was a great place to […]
Mar 2, 2011
OMMA Global – What is the worth of a Facebook Fan
Interesting panel at MediaPost’s OMMA Global yesterday, which sought to answer the question many marketers have been grappling with — […]
