excerpt
Jun 26, 2014
How to Measure Your PR in 7 Steps
PR pros face scrutiny to show how their efforts impact the bottom line. But how can you determine the impact of increased engagement and exposure? Start measuring PR by following these seven steps.
Mar 3, 2014
Branding Rule: Narrow Your Focus
The biggest problem facing businesses? Lacking a narrow focus. When a brand disseminates too many messages, it dilutes the brand and confuses their audience, says Laura Ries.
Mar 2, 2014
Branding Rule: Transform But Maintain Trust
Brand value is your north star. As your business evolves, keep in mind why customers have built relationships with you. This will ensure that you don't divert too far from the brand you were.
Mar 1, 2014
Branding Rule: Customers Are Not Numerical Targets
Metrics are important, but not everything comes down to numbers. Ellis Pines suggests building a brand story by recognizing your target audience's humanity and appealing to their aspirations and dreams.
Feb 26, 2014
Branding Rule: Stop Sending, Start Listening
The term 'brand' references marks put on steer to show ownership. Today, many brand messages belong on a steer's rear. Shel Israel says great messengers listen and respond to customers.
Feb 25, 2014
Branding Rule: Mix Results With Character Values
How do you define your brand? Selma Bouhl and Seth Spiro of The American Red Cross say that your brand has to be rooted in your values and "reason for being."
Feb 22, 2014
Branding Rule: Follow Your Heart, Then Data
Need help building your brand? CHIEF's Chris Lester has advice to help you create a powerful one: Follow your heart to build your brand and follow data to market it.
Feb 21, 2014
Branding Rule: Love Your Customer
Need help building your brand? Listen to your customer not as an anthropologist but as a trusted friend. Eric Duehring's branding rule will help you understand customers holistically.
Feb 20, 2014
Branding Rule: Look In the Mirror
Focusing too much on competitors will harm your brand. C.C. Chapman suggests taking a long, hard look at your own brand and developing a strategy based on what you really are.
Feb 19, 2014
Branding Rule: Make and Keep Commitments
Need a brand rule to live by? Make and keep your commitments, says Human Business Works CEO Chris Brogan. Brands succeed and fail based on their reputations for delivering on promises.
Feb 18, 2014
Want to Engage Reporters? Understand How They Use Social
The way reporters and journalists use social media is evolving. Get ahead of the competition and drive publicity by identifying reporters' social media habits with Vocus' State of the Media Report.
