event marketing
Jan 8, 2018
The Perfect Pair: How to Use Events to Amplify Major Company Announcements
When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Like peanut butter and jelly, events and big company announcements should be an automatic pairing.
May 23, 2017
5 Steps to Marketing at an Event Outside of Your Industry
Trade shows and events offer the perfect opportunity for companies to experiment; brands can leverage other industries to create an authentic event experience.
Sep 2, 2016
5 More Foolproof Tips for Hosting Winning Webinars
Looking to improve your webinars? Get more tips from our very own Marissa Jambrone. In this post, she discusses what to keep in mind during and after a webinar.
Mar 27, 2014
How Did They Do That? A Post-Mortem of Chrysler’s Media Drive
Chrysler's recent event in Louisville exemplifies how to execute a media tour. See what it took to pull the event off and discover how you can create successful PR events like it.
Sep 13, 2011
3 Ways to Use Foursquare for B2B
It’s pretty clear that Foursquare can be an effective marketing tool in the B2C world. Check-ins mean prizes, discounts and […]
