engage
Jun 19, 2014
Measure Your PR With Real Numbers
Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]
Jul 30, 2013
Building a Brand That Drives Passion – What Marketers Need to Know (#Infographic)
Most marketers would agree that brand advocacy programs are a good idea. The ultimate challenge is finding and nurturing customers […]
Jul 17, 2013
Webcast: Best Practices for Social Engagement
Join us on July 18, 2013 to hear community outreach thought leader Anthony Mann discuss the 5 W’s of Social Engagement! This […]
Jul 1, 2013
Five Rules for Building Online Community
An active and engaged online community around your brand is essential for digital marketing success. Even if you’re not an […]
Apr 8, 2013
5 Ways to Engage and Reward Loyal Customers
When devising new business growth strategies, consider the “80/20” rule. Often, 80 percent of revenue comes from just 20 percent […]
Apr 8, 2013
How to Take My Money
Hi, my name is Jennifer, I’m a consumer and I have a serious case of “the wants”. I want to […]
Mar 4, 2013
Nordstrom’s Mint Save
[disclaimer: the post below contains rampant personal advocacy for Nordstrom and Mint.com, which may not be – but hopefully is […]
Jul 20, 2012
The Perks of Being a (Twitter) Wallflower
Guest post by Robyn Baitcher, of BrightWireInc. I work within a small editorial team at a company that publishes short, […]
Mar 29, 2012
PR News Roundup 3/30/12: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]
Oct 18, 2011
Making Your Brand More Likeable with Social Media: #PRWebChat Recap
We’re going to go ahead and say the dreaded “s” word….we’re talking strategy in today’s #PRWebChat recap with Lauren Sleeper, […]
Oct 13, 2011
Why Social Media Is Like a Marriage and 5 Other Great Social Media Tips
If you don’t think lifetime value for your biz can be achieved from social media, think again. Social media prodigy […]
Apr 14, 2011
Is Data the Secret Sauce of Marketing Innovation?
At the recent Forrester Marketing Forum #FMF11 the key theme was around how rapid innovation is creating radical shifts in […]
Mar 2, 2011
OMMA Global – What is the worth of a Facebook Fan
Interesting panel at MediaPost’s OMMA Global yesterday, which sought to answer the question many marketers have been grappling with — […]
Feb 28, 2011
Powerful Presentations at the 3rd Annual Gravity Summit
As I mentioned in my post last week, I had the opportunity to attend the 3rd Annual Gravity Summit at […]
Feb 2, 2011
Why Social Media Success Will Not Be in a Silo
When American humorist Arnold Glasow said, “Only a strong tree can stand alone,” it was in a world where social […]
