Email Marketing

How to Create a Coordinated Email and Social Strategy

It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing.

How to Optimize Distribution for Your Content

Although search and social are important for content distribution, you're often relying on others' rules. Here's how a strong email list will help.

How To Keep Your Email Out of Spam Filters

Are spam filters keeping your marketing emails from reaching their destination? Here's why and what you can do about it.

How to Score a 10 in the Email Marketing Games

Trends in email marketing may change as new technologies come on the scene, but best practices can never steer you wrong. Here are 4 best practices to help you win at email marketing.

16 Reasons to Start an Email Newsletter in 2016

Stop the presses. The rumors are false. Email is not dead. It’s alive and well in the marketing space. That […]

Content Delivered: E-Newsletters to Subscribe To 

E-newsletters are no longer a supplemental email that’s delivered daily, weekly, monthly to your inbox – they are now becoming […]

Email Marketing and Social Media – Better Together

Some things just work better together. Peanut butter and jelly, fish and chips, the United Kingdom (well, perhaps the jury […]

The World’s Top 50 Email Marketing Influencers

Email marketing has the highest ROI of any marketing strategy. Do you dedicate enough time and resources to it? Here's a list of the top 50 email marketing influencers on social media so you can get the latest news, tips and tactics.

5 Brands That Do Email Marketing Right

The perfect marketing email has a certain je ne sais quoi—practically equal parts art, science, luck and open rates. A […]

10 Tips to Mastering the Subject Line

If eyes are the windows to the soul, then subject lines are the path to successful email marketing. Romantic, huh? […]

What Marketing Opportunities Are You Missing?

Once a month, I get a shiny magazine filled with products from one of my favorite beauty stores. This paid media […]

How email and press releases can work together

Ever hear the expression, “the whole is greater than the sum of the parts.”  We think this perfectly describes the […]

How to extend the shelf-life of your press release

You’ve published a press release over PRWeb and saw great results:  you’ve seen page views, interactions, better search results, leads, […]

Links We Love: March 2nd

Happy Friday! It’s time for this week’s list of our top five reads, which includes Vocus’ acquisition of email marketing provider iContact, a magazine that personalized its March issue, five all-too-common content marketing mistakes, two marketing ‘sins’, and an airline that has made flying a social experience. Read away!

6 Small Business Marketing Resolutions

If you’re like 40% of the American public, chances are you are working on improving your relationship with your treadmill […]

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