ellis pines

Mar 1, 2014

Branding Rule: Customers Are Not Numerical Targets

Metrics are important, but not everything comes down to numbers. Ellis Pines suggests building a brand story by recognizing your target audience's humanity and appealing to their aspirations and dreams.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.
  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.
  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.
  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.