editorial calendar

2018 Content Calendar + Template (Why You Need One And How to Use it)

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How to Prepare and Keep Your Content Strategy in Check

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than […]

Editorial Calendars: Tools & Tips to Plan Your Media Campaigns

With the growing popularity of content marketing, editorial calendars are becoming an oft-used term in the PR and marketing industries. […]

Hundreds of Thousands of Opportunities and Your Pitch is One

This is a guest post from Teresa Dankowski, Opportunities Supervisor at Cision.  While opportunities can effectively be the cheat sheet […]

The Media industry gears up for the Holiday Gift Guide Season. You should too.

This is a guest post by Amy McElhaney, Print Manager of Media Research at Cision. Each holiday season shoppers are […]

Gift Guide Editorial Opportunities are Knocking

Magazine staffers consistently say the product section is a prime place to score coverage, and that means the annual holiday […]

Things you should be pitching magazines now

Figuring out when to pitch a story is half the battle. Magazine editors constantly remind PR professionals to be conscious […]