editorial
Apr 29, 2013
Think Like a News Editor for Content Marketing Success
Blogging and social media offer marketers the opportunity to publish their own content to attract customer attention, as well as […]
Oct 25, 2012
The New Advertorial: Media Continues to Blur
The concept of advertorials – a blend of advertisements and editorial has existed at least since 1946, according to Merriam-Webster. Back then, magazines and newspapers usually boxed advertorials in neat little packages with different fonts and text to clearly delineate what was advertising and what was editorial. Today however, advertorials have been renamed “sponsored posts” and that distinction isn’t always crystal clear.
