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Oct 6, 2014
PR Is for People and Relationships
The beloved and dynamic duo, best-selling author Brian Solis and illustrator Hugh MacLeod of (Gapingvoid), are back in action with […]
Mar 1, 2014
Branding Rule: Customers Are Not Numerical Targets
Metrics are important, but not everything comes down to numbers. Ellis Pines suggests building a brand story by recognizing your target audience's humanity and appealing to their aspirations and dreams.
Feb 28, 2014
Branding Rule: One Chance, One Message
What does "City Slickers" teach about branding? You get one message and often one chance to connect with your target audience. Be creative, relevant, smart and know they may remember one thing.
Feb 27, 2014
Branding Rule: Create Amazing Customer Experiences
Your brand isn't the aspiration for what you aim to become. Ford's Scott Monty says businesses build strong brands by creating positive customer experiences day in and day out.
Feb 26, 2014
Branding Rule: Stop Sending, Start Listening
The term 'brand' references marks put on steer to show ownership. Today, many brand messages belong on a steer's rear. Shel Israel says great messengers listen and respond to customers.
Feb 25, 2014
Branding Rule: Mix Results With Character Values
How do you define your brand? Selma Bouhl and Seth Spiro of The American Red Cross say that your brand has to be rooted in your values and "reason for being."
Feb 24, 2014
Branding Rule: Inspire Customers, Employees and Stakeholders
What's the most important part of a digital strategy? Inspiration. Paull Young of charity: water says igniting passion in customers and employees will turn them into advocates.
Feb 23, 2014
Branding Rule: Maintain Health for Limitless Results
Avoid junk food and keep your heart healthy. The same advice a physician gives works for people looking to keep a brand healthy, says Pamela Mulder Ratti of Fadeproof.
Feb 21, 2014
Branding Rule: Love Your Customer
Need help building your brand? Listen to your customer not as an anthropologist but as a trusted friend. Eric Duehring's branding rule will help you understand customers holistically.
Feb 20, 2014
Branding Rule: Look In the Mirror
Focusing too much on competitors will harm your brand. C.C. Chapman suggests taking a long, hard look at your own brand and developing a strategy based on what you really are.
Feb 19, 2014
Branding Rule: Make and Keep Commitments
Need a brand rule to live by? Make and keep your commitments, says Human Business Works CEO Chris Brogan. Brands succeed and fail based on their reputations for delivering on promises.
Jul 18, 2013
Content Marketing for PR eBook
If you’re not actively practicing content marketing, you’ve probably at least heard of it. It has the same type of […]
