Earned Marketing
Sep 29, 2011
#VocusChat Recap: @DBreakenridge Covers Digital PR and Marketing
Vocus owes a huge thank you to Deirdre Breakenridge who was our wonderful guest on #VocusChat yesterday. She provided such incredible insight and we have all the highlights right here.
Aug 25, 2011
Ann Handley Interview: How to Start Content Marketing
Here’s the second part of our video interview with Ann Handley: this time, it’s all about the ‘how’ of content marketing: how it can entail social networking, curating other people’s content, and writing blog posts, whitepaper and reports – all the while promoting your brand, products or services in the process. Take a look and learn how to get started, how to tell a good story, and how to turn that great story into a sale.
Aug 23, 2011
Ann Handley Interview: Why You Need to Be Publishing Content
Ann Handley, marketing expert, blogger, Chief Content Officer at MarketingProfs and co-author of Content Rules, is an advocate of content creation, content distribution and content marketing as essential tools for every business. We interviewed Ann and found out why it works for everyone, as well as how Kodak’s former CMO turned her into a Kodak customer with a single, well-aimed piece of content marketing.
Aug 2, 2011
Five Experts. 6000 Of You. Now It’s On-Demand, Anytime and Free!
To the 6000+ people who attended Reach. Influence. Repeat, enjoyed the expert presentations, took part in the QA sessions and set the social networks abuzz as you joined the conversation: thank you. We’re now making the whole event accessible on demand, free, for the next six months. Even if you didn’t attend, you can get five expert online tutorials in online marketing and PR, absolutely free. Here’s how.
Jul 25, 2011
Users Conference Attendees: We’re Signing Up for Thursday’s Rerun
For most, the Vocus Virtual Conference on July 28th is a first chance to learn how to earn your business more reach and influence from Peter Shankman, Lee Odden, Gini Dietrich, Adam Singer and Valeria Maltoni. For some, it’s a second chance. Several attendees from June’s Users Conference (where we taped the sessions you’ll see) just couldn’t get enough, and registered again.
Jul 13, 2011
Bill Wagner: Peter Shankman Stole My Car
OK, Peter Shankman didn’t actually steal my car—but he did take the keys. I wasn’t overly concerned. After all, what does a city boy like Peter know about driving? I figured he’d stall the car a few times and he’d hand me back the keys. Instead, Peter put the top down, accelerated to 80mph on the Beltway and began weaving in and out of traffic as I held on. Crikey!
Anyone who knows Peter knows that you can never be sure what to expect when he’s around. I always learn something when I spend time with him and today was no exception...
Jul 12, 2011
The Future of PR and Marketing: Part Three
The Internet is changing people’s buying patterns and it’s changing the role of PR and marketing, says Rick Rudman. Meanwhile, Vocus is working on what we can do to help. For us this means – listening to our customers, watching industry trends and developing software that will help our customers succeed. Read the final post of Rick’s three-part series on the future of PR and marketing here.
May 31, 2011
14 Ideas to Promote the Heck Out Of Your Business
You’ve heard of the iPad. But the iPaperPad? Perhaps not. But a creative marketing campaign can change that. We recently went digging through the PRWeb News Center for news releases that went the extra mile in telling an interesting story to promote their business or cause. We didn’t have to look far, as PRWeb customers of all shapes and sizes are coming up with interesting news angles to promote themselves every day.
