digital

Measurement: Don’t Get Caught in the Weeds

Measurement's about more than collecting numbers. Our friends at NPR share how they strategized their measurement efforts to create the new NPR One mobile app, using focus and data.

How Ethics in WOMM Affect the Social Media Industry

Marketing is purposeful communication which depends utterly on trust. Trust is a valuable, precious commodity that has to be earned […]

Capitalizing on Social Capital – Summing Up Day Two at SXSW

On Monday we were honored to be a part of the SXSW panel, “Social Capital: The Billion Dollar Digital Future” along with […]