Demand14
Jun 23, 2014
Before You Measure, Fix Your Marketing
Analytics prove marketing’s value but don’t work if your marketing isn't in order. Fix your marketing by using Avinash Kaushik's "see, think, do, care strategy." Once implemented, use Avinash's tips for how to measure properly.
Jun 19, 2014
3…2…1…Blast Off Your Content Marketing With NASA 360’s Tips
Need help with your content marketing? Look to the stars. NASA 360 has attracted millions of engaged fans with a strong content and social media marketing mix. Here they share some of their best tips.
Jun 17, 2014
An Immutable Law of Branding: Focus
There’s too much media. Too much noise. How do we cut through the clutter and garner the attention and sales we desire? Laura Ries says stop trying to be everything to everyone and focus.
Jun 16, 2014
Who Will Win the World Cup? Marketers.
Though no one knows who will take home the World Cup trophy, one group has already won: marketers. Sports and events marketing is a huge opportunity for all brands...not just the biggest corporations.
Jun 13, 2014
The ‘Entourage’ Method for Marketing to Millennials and Niches
What can an actor teach you about marketing? When it's Adrian Grenier, quite a bit. The star of HBO's hit show 'Entourage' discussed his personal projects and his tactics for reaching Millennials and niches.
Jun 12, 2014
Go Big for Your Niches: 11 Keys to Creating Content That Sells
Content marketing may be all the rage, but how do you cut through the noise when everyone is doing it? Follow Ann Handley's 11 principles for creating content that satisfies your target audience's desires and needs.
Jun 11, 2014
How to Succeed in a (Dot) Complicated World
Randi Zuckerberg says for every benefit technology brings, a complication or even a detriment arises. Get her advice for overcoming those challenges, leveraging the benefits and succeeding in a (dot) complicated world.
Jun 11, 2014
Do You Ignore Most of Your Audience?
Average marketers worry only about ready-to-buy prospects. Truly great marketers market to each segment of their audience. Get Avinash Kaushik's tips for reaching the four parts of your audience and making sales.
Jun 10, 2014
A Scandalous View of Crisis Communications from Judy Smith
Is your organization ready to handle a crisis? If you're not, you're flirting with disaster. The inspiration for the hit TV show "Scandal" Judy Smith provides a blueprint for how to deal with your organization's toughest days.
Jun 10, 2014
Events Are the Ultimate WoM Machine
In our increasingly digital world, live events have grown in popularity. See why how live events boost word of mouth marketing, providing benefits that a blog post, white paper or webinar could ever produce.
Jun 9, 2014
Demand Success in a Post: Highlights from Day 2 of #Demand14
Demand Success sadly came to an end, but now we get the exciting opportunity to implement what we learned in our professional lives. Refresh your memory with this recap of each of day two’s sessions.
Jun 6, 2014
Demand Success in a Post: Highlights from Day 1 of #Demand14
Want to revisit your favorite Demand Success moments? Catch the highlights from day one of #Demand14, including presentations by Randi Zuckerberg, Laura Ries and Adrian Grenier.
May 27, 2014
Creating a Winning Brand: A Q&A With Laura Ries
How have Coca-Cola and Chobani become the dominant brands in their market? Find out the keys to their branding success with a Q&A with branding expert and Demand Success speaker Laura Ries.
May 22, 2014
7 Reasons It Still Makes Sense to Go to Professional Conferences
Do professional conferences make sense in the age of LinkedIn and technology that lets us connect in an instant? Yes. Here are seven reasons why and tips for how to justify attending a conference to your boss.
May 22, 2014
The Power of Personal Business: A Q&A With Chris Brogan
What's the next marketing trend? Personal business, says Demand Success speaker Chris Brogan. Businesses that find like-minded people and work for them will create a passionate group of loyal customers.
