data collection

Measuring Communications with Social Media Data

All marketers are involved in communications at some level.  It is the nature of our business – whether it means […]

Holiday buzz analysis: What is on your wish list?

Data from black Friday is in and retailers are jumping for joy. Sales on Thanksgiving day grew to make combined […]

NFL Bullying – Looking at Public Opinion about Richie Incognito

There is general agreement that bullying is bad. There have been some terrible stories about teens getting bullied and the […]

Post VMA Buzz Analysis Part 2 – The Fashion and the Finance

Yesterday I blogged about the VMA performances heard around the world. Today I am going to focus on what matters most […]

Interns Discover Airport Marketing Opportunities Through Social Signals

Visible recently supported the summer internship program of one its investors, Centurion Holdings. The summer internship program provides participants the […]

Building a Brand That Drives Passion – What Marketers Need to Know (#Infographic)

Most marketers would agree that brand advocacy programs are a good idea.  The ultimate challenge is finding and nurturing customers […]

Royal Baby Arrives, Finally

The world, and the media camped out in front of London’s St. Mary’s hospital, has been waiting for months for the arrival […]

Get the Jump on Competitors – FAST – Using the new VI Enhancements

This situation, although specific to you, is actually quite typical: Working for a large US airline, you are in a […]

How to Take My Money

Hi, my name is Jennifer, I’m a consumer and I have a serious case of “the wants”.  I want to […]

Top 5 Challenges of Social Data Integration, Part 2

Transforming your company into a Social Enterprise to be as social as your customers are can reap huge rewards. But […]

Top 5 Challenges of Social Data Integration, Part 1

We’ve talked previously about the benefits of integrating social data with your systems of record to connect social data to […]

Social Media Data: Where Do We Get It and How Fast?

As a social media monitoring and analytics company, one of the most frequently asked questions we get is “so what […]

Recommended Read: Mashable Post on Who Owns Your Data

Last week posted a great article by Alistair Croll talking about Who Owns Your Data http://on.mash.to/f3O4bw that I think is a […]

Communications Privacy and Information Security in Social Media

Communications privacy and information security, like other social issues, have been radically impacted by the advent of the Internet and […]