data
Jun 20, 2014
Tip of the Month: The power of Visible Intelligence Categories
Ever wonder how to easily and consistently slice and dice through large amounts of content provided through your brand or […]
Apr 3, 2014
5 Tips to Spring Clean Your Digital Clutter
Spring is here! Time to clean your desk, den...and digital clutter? Sprucing up digital has become essential to marketers and PR pros. From hardware to contact lists, use these five tips to make your digital clutter spotless.
Feb 20, 2014
The future of social media data analytics
On February 19th, we conducted a webcast titled “Combining Social and Enterprise Data to Increase Insight.” It was one of […]
Jan 13, 2014
Make Data Work For You
We are often called upon to incorporate data intelligence with communications. While somewhat intimidating for those who see themselves as […]
Dec 10, 2013
Holiday buzz analysis: What is on your wish list?
Data from black Friday is in and retailers are jumping for joy. Sales on Thanksgiving day grew to make combined […]
Nov 20, 2013
Social media analysis: Ten questions to drive advanced segmentation
In our webcast today – Turbocharging Your Approach to Social Media Analysis – Cathy Buena discussed an approach to analyzing […]
Nov 13, 2013
Turbo charge your approach to social media analysis
What are real insights? Let’s answer that question by answering what they aren’t. Real insights aren’t brand-level trendlines, or general […]
Nov 11, 2013
Social media analysis: What are the key skills?
In a recent webcast on small data and the importance of social media (Get Big Data Value From Social Media), […]
Nov 7, 2013
Five Big Data Considerations for Marketers
This is a guest post by Michele Nemschoff, Vice President, Corporate Marketing, MapR Technologies. In an episode of the popular NBC sitcom […]
Sep 5, 2013
Post VMA Buzz Analysis Part 2 – The Fashion and the Finance
Yesterday I blogged about the VMA performances heard around the world. Today I am going to focus on what matters most […]
Aug 16, 2013
How Big Data is Changing PR
This is a guest post by Michele Nemschoff, Vice President, Corporate Marketing, MapR Technologies Research and measurement: the long standing bane […]
Jul 23, 2013
Royal Baby Arrives, Finally
The world, and the media camped out in front of London’s St. Mary’s hospital, has been waiting for months for the arrival […]
Dec 1, 2011
Social Media Data: Where Do We Get It and How Fast?
As a social media monitoring and analytics company, one of the most frequently asked questions we get is “so what […]
Jul 26, 2011
Trend spotting: pitching data through infographics
No doubt infographics are taking all the left sides of our brains by storm, offering truths, stories and even a […]
Apr 14, 2011
Is Data the Secret Sauce of Marketing Innovation?
At the recent Forrester Marketing Forum #FMF11 the key theme was around how rapid innovation is creating radical shifts in […]
