customer experience

Building engagement with social media data

On November 11th, we had a webcast addressing how companies can use social data to improve the customer experience and […]

New Webinar Alert: How Brutally Honest Content Can Generate Trust and Sales

Need to attract more customers on search engines? Think negative, says business blogging expert, “Sales Lion” Marcus Sheridan.  It’s a […]

Brand Advocate After 60 Minutes Inside Zappos.com

A couple of months ago, I published Advocacy is the New Loyalty; describing the power of advocacy as hyper-focused on […]

I Have My Dream Job (thanks to Social Media)!

Recently someone asked me to see if I could respond to the question, “How has social media changed my life?” […]

Have You Looked in the Social Media Mirror Lately?

The other day I went shopping with a dear friend and she came out of the dressing room and said  […]

The Growing Importance of Customer Experience

For two days last week the Forrester Customer Experience Forum brought together industry leaders from across the country with a […]

5 Killer Tips To Win Customer Loyalty from Brand Expert, Jim Joseph

Great marketing is about creating experiences that build loyalty, according to Jim Joseph. It’s about getting people to fall in […]