crisis

Sep 29, 2014

The NFL’s Treatment of Domestic Abuse: Three PR Failures and One PR Success

The NFL's treatment of football star Ray Rice in light of his domestic abuse case continues to blemish the league's reputation. What are the PR lessons? Check out how three businesses completely mangled their crisis management in this timeframe, and how one business pulled off a bit of a PR coup by appropriately reacting to the story.
Jun 14, 2013

How to React to a Social Media Blunder

Recently, I very publicly confused Vin Diesel and the Rock on our social media pages and readers were quick to point it out - again, very publicly. While I still shudder at the experience, I did learn some valuable lessons that are worth sharing...

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