content strategy

Are Declining Attention Spans Killing Your Content Marketing Strategy?

Human attention span is at its lowest ever (thanks to technology!). According to a study by Microsoft, the average human […]

How to Create a Content Strategy That Enhances Your Earned Media Efforts

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.

The Gap Between Demand for Content and Our Ability to Measure It

If marketers are unable to appropriately measure the results of their efforts, how can we continue to justify marketing spend on content?

10 Types of Content That Drive Demand & Boost Engagement

Ah, the “boring press release” — we've all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy.

How to Create a Content Contributor Guide

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

Content Distribution Best Practices: 3 Strategies You Should Update

Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. Let’s examine three ways of distributing content and how to get them up to date.

How the Women of Game of Thrones Can Inspire Your Content Strategy

Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women. In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons.

Why Brands Need to Get Emotional

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?

How to Prepare and Keep Your Content Strategy in Check

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than […]

Using the PESO Model to Drive an Effective PR Content Strategy

Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.

4 Ways to Align Your Content Marketing with Your Holiday Promotions

Don't forget to include content marketing in your holiday communications to-do list. Here’s how to tie content and promotions together in time for Black Friday.

The Relationships You Must Commit to for Content Marketing Success

A theme during day 1 of #CMWorld was the role relationships play in content marketing success. Commit yourself to building these 5 key relationships.

5 Foolproof Tips for Developing Winning Webinars

In a recent Content Marketing Institute study, more than half of marketers agreed that webinars/webcasts are one of the most […]

3 Ways to Improve Content With a Hub-and-Spoke Model

Today’s constant flow of content is creating a problem for Fortune 500 companies. With so many teams and platforms to […]

6 Steps for Driving Sales Through Content

Sales is an important goal for most marketers' content strategy. Learn how Joe Pulizzi's six-step business model will set you up for content marketing success.

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