Jan 22, 2018
Human attention span is at its lowest ever (thanks to technology!). According to a study by Microsoft, the average human […]
Jan 18, 2018
While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.
Jan 4, 2018
If marketers are unable to appropriately measure the results of their efforts, how can we continue to justify marketing spend on content?
Dec 5, 2017
Ah, the “boring press release” — we've all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy.
Nov 30, 2017
When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.
Oct 10, 2017
Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. Let’s examine three ways of distributing content and how to get them up to date.
Aug 21, 2017
Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women. In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons.
Apr 5, 2017
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?
Jan 10, 2017
Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than […]
Jan 5, 2017
Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.
Nov 16, 2016
Don't forget to include content marketing in your holiday communications to-do list. Here’s how to tie content and promotions together in time for Black Friday.
Sep 8, 2016
A theme during day 1 of #CMWorld was the role relationships play in content marketing success. Commit yourself to building these 5 key relationships.
Aug 12, 2016
In a recent Content Marketing Institute study, more than half of marketers agreed that webinars/webcasts are one of the most […]
Feb 25, 2016
Today’s constant flow of content is creating a problem for Fortune 500 companies. With so many teams and platforms to […]
Jan 13, 2016
Sales is an important goal for most marketers' content strategy. Learn how Joe Pulizzi's six-step business model will set you up for content marketing success.