Content Marketing
Mar 2, 2012
Links We Love: March 2nd
Happy Friday! It’s time for this week’s list of our top five reads, which includes Vocus’ acquisition of email marketing provider iContact, a magazine that personalized its March issue, five all-too-common content marketing mistakes, two marketing ‘sins’, and an airline that has made flying a social experience. Read away!
Nov 11, 2011
Links We Love: Friday, November 11th
The end of the week is here! And that means it’s time for our roundup of our five top reads. This week: how to question success successfully, better online relationship-building, five key things to know about Google + brand pages, the impact of social media on sports news, and six easy SEO practices to get found faster.
Nov 10, 2011
Five Reasons Why PR Pros Matter, No Matter What
Let’s face it: people make assumptions, and public relations helps quell assumptions made about you and your business. For instance, because of the famous Jaws film franchise most of us see sharks as vicious, stop-at-nothing man-eaters. In reality, roller coasters, hot dogs and lightning kill more people every year. If only sharks had realized the value of hiring a good PR team.
Sep 16, 2011
Links We Love: Friday, September 16th
It’s time for our weekly round-up of our favorite articles, videos, and tidbits from the world of PR, social media, and marketing. Check out this week's installment of the the links we love!
Sep 9, 2011
Links We Love: Friday, September 9th
It’s been raining non-stop here on the east coast. Good thing we have green grass and blue skies year round inside of Vocus Town! That doesn’t mean it’s been a dry week for us though. While it was pouring outside, the week’s articles have been pouring in. Not to mention, we made the super huge fantastic announcement that Peter Shankman has joined Vocus as VP and Small Business Evangelist (fancy title huh?).
Before you take off for the weekend, though, here are the week's top recommended reads.
Sep 2, 2011
Links We Love: Friday, September 2nd
The fall is creeping up on us again and so has the end of the week! We’re all moved into […]
Aug 26, 2011
Links We Love: Friday, August 26th
This week has been a crazy week over at Vocus. We survived our first earthquake and last week at the old Vocus headquarters! Not to mention, there’s an impending hurricane coming our way! But we haven’t forgotten about you guys! Even as we wrap up the last Friday in this crazy month of August, we have a ton of great marketing and PR resources to share with you guys. Happy Friday everyone!
Aug 25, 2011
Ann Handley Interview: How to Start Content Marketing
Here’s the second part of our video interview with Ann Handley: this time, it’s all about the ‘how’ of content marketing: how it can entail social networking, curating other people’s content, and writing blog posts, whitepaper and reports – all the while promoting your brand, products or services in the process. Take a look and learn how to get started, how to tell a good story, and how to turn that great story into a sale.
Aug 23, 2011
Ann Handley Interview: Why You Need to Be Publishing Content
Ann Handley, marketing expert, blogger, Chief Content Officer at MarketingProfs and co-author of Content Rules, is an advocate of content creation, content distribution and content marketing as essential tools for every business. We interviewed Ann and found out why it works for everyone, as well as how Kodak’s former CMO turned her into a Kodak customer with a single, well-aimed piece of content marketing.
Aug 2, 2011
Five Experts. 6000 Of You. Now It’s On-Demand, Anytime and Free!
To the 6000+ people who attended Reach. Influence. Repeat, enjoyed the expert presentations, took part in the QA sessions and set the social networks abuzz as you joined the conversation: thank you. We’re now making the whole event accessible on demand, free, for the next six months. Even if you didn’t attend, you can get five expert online tutorials in online marketing and PR, absolutely free. Here’s how.
Jul 25, 2011
Users Conference Attendees: We’re Signing Up for Thursday’s Rerun
For most, the Vocus Virtual Conference on July 28th is a first chance to learn how to earn your business more reach and influence from Peter Shankman, Lee Odden, Gini Dietrich, Adam Singer and Valeria Maltoni. For some, it’s a second chance. Several attendees from June’s Users Conference (where we taped the sessions you’ll see) just couldn’t get enough, and registered again.
Jul 22, 2011
Links We Love: Friday, July 22nd
It’s been so hot on the east coast lately, we thought we’d share some cool PR and marketing articles with you. This week: a collection of top social media studies, millennial marketing tips from MTV, creating content calendars, a ten-tip checklist for succeeding in PR, and Lee Odden on the similarities between social media and a skateboard half-pipe. Enjoy!
Jun 28, 2011
PRWeb Makes It Better: Our New, Free Online Visibility Tool Is here
Following yesterday’s tips on about promoting content socially (via people), we have a great tip for promoting your content and making it more visible via search engines.
The tip: let PRWeb make it better.
We’re not being cryptic here. PRWeb, our online news release service, just launched a new tool that will tell you, at the click of a button, whether your news release contains the right balance of keywords, links, multimedia and content to get found as much as possible on search engines. It's SEO made easy - and it's free to try.
Jun 17, 2011
David Meerman Scott on Charlie Sheen and #Winning PR!
Bestselling author and marketing expert David Meerman Scott wowed the UC this morning with a unique perspective on the Charlie Sheen saga: how the actor became a master of content creation. By becoming a one-man self-publishing powerhouse via Twitter and UStream, David says, Sheen was able to control the language, content and direction of the story. From David's point of view, Sheen is case study in media mastery that should teach seasoned PR pros and marketers a thing or two (and a half). Here's more...
