Content Marketing
Oct 8, 2014
Who’s at the Center of Your PR Universe?
Does your content sing "me, me, me" or "you, you, you?" If your content marketing focuses on yourself as opposed to your customer, you're limiting your results. Here's how to put customers at the center of your content universe.
Oct 1, 2014
It’s Time to Think of Your Content as a Party Bus
"Build it and they will come" strategies are doomed to fail. You need to think of your content marketing strategy as a party bus, a place where people will come, linger and become ambassadors. Here's what you need to do.
Sep 9, 2014
Answer These 3 Questions to Tell a Better Story
Stories are the bread and butter of the PR world. Are yours as effective as they can possibly be? Before publishing your next story ask and answer these three questions to turn your content from okay to spectacular.
Sep 4, 2014
How to Optimize Content for Prospects and the Media
No one piece of content aligns with the interests of all of a PR pro's audiences. In fact, even with specific audiences interests are diverse. Use these 11 quick tips to optimize your content for potential customers and media.
Sep 2, 2014
Algorithm Changes Are the Norm Thanks to Scammers and Spammers
Facebook is making algorithm changes, and Google always seems to have an update around the corner. Why do algorithms change so frequently? See what the root cause is and why more change is on the horizon.
Aug 26, 2014
Want to Get Coverage With Content? Download Our Free White Paper!
Content marketing is a tool that belongs to PR pros as much as marketers. Download Vocus' latest free white paper to see how content marketing benefits PR and best practices for building relationships and driving coverage.
Aug 26, 2014
ToFu, MoFu, BoFu: Marketing Acronyms That Help PRs
Once upon a time, PR was just related to the interplay between an organization and the press. Those days are over. You need to show success that's integrated with your organization’s goals in mind. These acronyms will help.
Aug 25, 2014
6 Rules for Writing in PR (Rule 3 Makes So Much Sense)
Think writing has lost its luster in this age of click-bait headlines and Snapchat? Writing's actually more important than ever. Follow Ann Handley's six PR writing rules to drive success.
Jul 10, 2014
3 Ways to Create Content That Connects
The right marketing content delivers traffic and sales, but what makes it the right content? A connection. Use these three methods to create content that connects to drive sales or, at the very least, earn a return visit.
Jun 19, 2014
3…2…1…Blast Off Your Content Marketing With NASA 360’s Tips
Need help with your content marketing? Look to the stars. NASA 360 has attracted millions of engaged fans with a strong content and social media marketing mix. Here they share some of their best tips.
Jun 12, 2014
Go Big for Your Niches: 11 Keys to Creating Content That Sells
Content marketing may be all the rage, but how do you cut through the noise when everyone is doing it? Follow Ann Handley's 11 principles for creating content that satisfies your target audience's desires and needs.
Feb 27, 2014
Why Does ‘Content Marketing’ Matter?
Content marketing is nearly ubiquitous, but marketing experts can't find a consensus definition for what it is. Should marketers and PR pros care if 'content marketing' remains undefined?
Feb 12, 2014
Erase Writer’s Block With Five Content Curation Tools
Sitting in front of a blank page and unsure what to do? Eliminate writer's block using five free content curation tools that will help you attract and engage audiences.
Jul 10, 2013
Eight Killer Slide Decks from Demand Success!
Hip to the latest marketing trends? From email marketing to brand journalism, eight Demand Success speakers share their presentations that deliver the strategies you need to become a marketing success.
Oct 19, 2012
Links We Love: Promoted Posts, Stories, and Pizza Hut
Facebook promoted posts: Yes or no? We already asked four marketing influencers this week on the Vocus Blog and now, thanks to a Sterne Agee study, we have a definitive answer. Or do we? Find out what the majority of Facebook users think of promoted posts and much more in this week’s Links We Love.
