community
Feb 2, 2011
Why Social Media Success Will Not Be in a Silo
When American humorist Arnold Glasow said, “Only a strong tree can stand alone,” it was in a world where social […]
Jan 28, 2011
How Social Data Can Payoff Big When it Comes to Increased Conversions
For part five of our Social Resolutions for 2011 series we’ll be talking about how you can resolve to start […]
Jan 13, 2011
FedEx Use Case: Fostering 88,000 Goodwill Twitter Exposures and 20,000 Retweets by Harnessing Social Intelligence
Delivering good service through social channels can extend well beyond your community in ways you may not imagine. The following […]
Dec 9, 2010
Leveraging Social Media in Unexpected Ways
I was reading a recent article on ccjdigital.com called FedEx Helps Benchmark Best Practices in Social Media and the concept […]
Dec 2, 2010
The Inflection Point in Social Media: It’s Here
The volume of social conversation is exploding. Hundreds of millions of blogs, millions of forums, and hundreds of thousands of […]
Sep 15, 2009
Unlocking communities with carefully chosen words
When you’re trying to win over a community, terminology matters. The words you use can make you seem to have […]
