communication
Nov 28, 2016
How To Do Better Targeting on Twitter
“Good relationships aren’t transactional.” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations Twitter communication is transactional. The […]
Nov 16, 2015
10 Ideas to Simplify Your PR
You may not know Max Martin, but you probably have heard many of the songs that he has produced: Kelly […]
Aug 18, 2015
6 Quotes on Effective Communication From Gary Vaynerchuk
With the ubiquity of social media and the Internet today, connecting with others is easy. But for brands, connecting with […]
Mar 26, 2014
Why Owned Data + Social Intelligence Are Poised To Transform 1:1 Marketing
It’s astounding to see the revolutionary progress of social media as a business practice in the past three years. It […]
Nov 8, 2013
Three Challenges Facing Marketers
Marketing is changing rapidly – but is your skillset evolving with it? As technology accelerates change, successful marketers need to become […]
Oct 29, 2013
10 Essential Tactics to Captivate Your Audience
It's hard to captivate an audience in today's 24/7 news cycle. These ten tactics will ensure success in grabbing their attention and driving them to action.
Jul 24, 2013
Personal Branding: Self-Marketing for Marketers
A strong personal brand increases your own opportunities, as well as helping your organization's visibility and online presence. Have you started work on yours yet?
May 23, 2013
Xbox One Reveal
In late February, we looked at the social media reactions to Sony’s PlayStation 4 announcement and found a few interesting […]
Apr 16, 2013
Improving Internal Communication
As communicators, we know the importance of honestly and transparently sharing ideas, opinions and information. In our high-technology world this […]
Feb 25, 2013
Content That Creates Clickthroughs – Free Webinar with MarketingSherpa
Struggling to keep your email list engaged? Make them crave your emails by taking a content marketing approach. Our Content Creates […]
Feb 20, 2013
What Is a Communication Strategy?
A communication strategy does not a marketing strategy make. A communication strategy is complementary and subservient to the marketing one. It takes its cues from the marketing strategy, which, in turn, takes its direction from the business strategy.
Feb 19, 2013
Vocus Book Club: Think Like Zuck
“Think Like Zuck” is a new read by author Ekaterina Walter that shares the business secrets of Facebook’s founder, Mark Zuckerberg. After devouring it, I felt truly inspired to infuse meaning into my marketing strategies as a community manager and inspire change. Here's an excerpt that I found especially compelling and that I hope you will appreciate.
Feb 7, 2013
Three Takeaways from Susan Young’s “Badass Social Media”
Susan Young is the author of the newly published The Badass Book of Social Media and Business Communication, which offers proven tips, techniques and insights about how social media works in business and marketing. Having followed Susan - named one of 75 Badass Women on Twitter - for many years, we jumped at the chance of a phone interview with her.
May 4, 2012
PR News Roundup 5/4/12: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]
May 3, 2012
Are real-time collaboration tools beginning to displace older ways of communicating?
“Making a phone call, sending a fax, sending an email. These ways of communicating with companies are broken,” says Vivek […]
