campaigns
Apr 5, 2017
Why Brands Need to Get Emotional
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?
Jan 22, 2014
Drive 2014 Revenue with these Three Content Tips
In 2014, marketing teams will spend $135 billion on digital marketing collateral, producing a combined volume of 73% more content […]
Oct 30, 2013
Three Ways to Integrate Into Customers’ Lives
As the volume of marketing content increases, smart brands are creating more natural campaigns that fit seamlessly into people’s experiences. This […]
May 2, 2013
The New Rules of Email Marketing
Are your email campaigns not delivering results? Outdated “best practices” might be holding you back, says DJ Waldow, co-author of The […]
Nov 23, 2011
Social Media Monitoring: What Terms Should Your Company Track?
Social media monitoring is an excellent tool that can give your company a wealth of information on how its services are […]
