campaign
Aug 4, 2014
Social media as a testing mechanism
I read a really interesting article from The New York Times over the weekend that I think proves social will […]
Jun 19, 2014
Measure Your PR With Real Numbers
Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]
Nov 7, 2013
Social media strategies for 2014
Well, it is that time of year again. Everyone is making predictions about 2014 – specifically, about the key social […]
Jul 17, 2013
Get SMART with Social Media Measurement
One of the biggest obstacles to social media marketing success is a failing to effectively measure results. Overcome this challenge […]
Oct 12, 2012
How to Create a Hub and Spoke Content Marketing Approach
Can you remember the old days of the internet where marketing amounted to some banner ads and a website filled […]
Oct 9, 2011
The Meme Your Meme Could Smell Like
Inspiration For Developing Your Own Buzz Marketing Campaign Hello marketers, are you ready to take your marketing efforts to the […]
Sep 19, 2011
Infographic: Top PR Campaigns – A History
Ever wonder what made PR what it is today? Sure, we’re immersed in PR 2.0 and will probably leap to PR […]
Jul 8, 2011
Social Media for Social Good: Things I Learned (And I Already Knew)
I recently went with a group of 145 people down to Tecate, Mexico. Our goal was to build 5 houses […]
