buyer personas
Jan 20, 2017
Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps
How do you transform consumers’ wants into needs, and how do you show them that your brand can fulfill those needs? It’s simple: Identify your audience, and gear your content toward owning the solutions to their problems.
Jan 22, 2014
Drive 2014 Revenue with these Three Content Tips
In 2014, marketing teams will spend $135 billion on digital marketing collateral, producing a combined volume of 73% more content […]
