Business
Jan 23, 2014
Nadine Heintz Leaves Inc.
Nadine Heintz has left Inc., where she served as senior editor since 2009. Kris Frieswick will take over the role in her place. Frieswick […]
Jan 23, 2014
Fortune Names Erin Griffith As Writer
Erin Griffith has joined Fortune magazine as a writer. She previously worked at PandoDaily as a reporter since January 2012, and before that […]
Jan 20, 2014
Integrating Native Advertising Into Your 2014 Marketing Strategy
Whether you aim to drum up brand awareness or increase inbound leads to drive more conversions, native advertising can play […]
Aug 12, 2013
Three Tips for In-Store Facebook Marketing
Thirty eight percent of smartphone owners research products while in physical store locations. If you own a brick-and-mortar business, this offers […]
Jul 24, 2013
Personal Branding: Self-Marketing for Marketers
A strong personal brand increases your own opportunities, as well as helping your organization's visibility and online presence. Have you started work on yours yet?
May 6, 2013
Optimize for Local Search on Mobile
Mobile is predicted to overtake PCs for local search by 2015. More people are relying on smartphones and tablets for […]
Apr 19, 2013
Building a Brand Community? Cast a Wide Net.
Every company out there knows they need to build a brand community, says community management expert Sarah Robinson - but not everyone knows how to build a successful one. This piece of advice will help.
Apr 4, 2013
Publicize it! A Guide to Generating Buzz for Your Business
Third-party publicity validates your brand, establishes trust with customers, and gets your message out cost-effectively. However, to make your business […]
Apr 1, 2013
Personal App-sistants: A Quick Guide for Marketers
Every marketer needs an assistant: someone who can handle the groundwork of reaching new customers while you concentrate on the […]
Mar 25, 2013
Spring Clean Your Marketing For Success
Just like closets and cupboards, marketing strategies and assets can accumulate clutter over the course of the year – It’s […]
Feb 27, 2013
How to Optimize for Facebook Graph Search
Facebook’s new Graph Search allows users to search for the best places to grab a bite, buy insurance, get an oil change […]
Feb 19, 2013
Vocus Book Club: Think Like Zuck
“Think Like Zuck” is a new read by author Ekaterina Walter that shares the business secrets of Facebook’s founder, Mark Zuckerberg. After devouring it, I felt truly inspired to infuse meaning into my marketing strategies as a community manager and inspire change. Here's an excerpt that I found especially compelling and that I hope you will appreciate.
Feb 13, 2013
Prepare to Shine on Presidents’ Day
We’ve all seen Presidents’ Day ads in our local papers and TV commercials. They tend to feature car dealerships and […]
Feb 7, 2013
Three Takeaways from Susan Young’s “Badass Social Media”
Susan Young is the author of the newly published The Badass Book of Social Media and Business Communication, which offers proven tips, techniques and insights about how social media works in business and marketing. Having followed Susan - named one of 75 Badass Women on Twitter - for many years, we jumped at the chance of a phone interview with her.
Jan 29, 2013
Market Re-Search: Unlock Search’s Hidden Business Benefit!
Want to double the value of your search marketing? Discover how search provides access to the best market research available […]
