Brands
May 1, 2014
Why It’s Easy for Brands to Get Culture So Wrong!
Millions of consumers use the Internet to cross national borders. It's easy for brands to tie themselves in knots when attempting to address linguistic and cultural differences. Avoid a culture clash with these seven tips.
Mar 18, 2014
Thinking Like a Content & Brand Strategist
This is a guest blog post by Andrea Martone, veteran freelance writer, public relations and special events consultant from New York and […]
Feb 6, 2014
‘Brand Love’ Is in the Air!
Do people trust brands or politicians more? There's a growing trust between consumers and the brands they engage with each day. This has led to an expectation of social action by brands.
Aug 6, 2013
Brand Evangelists [VIDEO]
Word of mouth now creates trust in brands more effectively than any other marketing method. Brands with evangelical supporters develop third party validation and become trusted sources.
Oct 23, 2012
4 Can’t-Ignore Tips for Launching a Cause Marketing Campaign
We live in a time where the herringbone flats you buy from Toms Shoes supply a pair to a child […]
May 25, 2012
PR News Roundup 5/25/12: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]
Nov 23, 2011
Social Media Monitoring: What Terms Should Your Company Track?
Social media monitoring is an excellent tool that can give your company a wealth of information on how its services are […]
Feb 1, 2011
Social Intelligence and Enterprise Integration: Connecting People at a Price, Scale and Speed as Never Before
I recently read an article on the perspective of author and IT expert Scott Klososky, who states that enterprises just […]
