branding
Aug 19, 2014
How to Use Instagram to Build Your Brand
Want to use Instagram to build your brand? There are two strategies: create content yourself or use your community's content. Find out the pros and cons of each strategy and best practices for how to succeed no matter what.
Jun 19, 2014
Measure Your PR With Real Numbers
Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]
Jun 17, 2014
An Immutable Law of Branding: Focus
There’s too much media. Too much noise. How do we cut through the clutter and garner the attention and sales we desire? Laura Ries says stop trying to be everything to everyone and focus.
May 27, 2014
Creating a Winning Brand: A Q&A With Laura Ries
How have Coca-Cola and Chobani become the dominant brands in their market? Find out the keys to their branding success with a Q&A with branding expert and Demand Success speaker Laura Ries.
May 5, 2014
How to STAND OUT in the Marketplace
We spent most of our childhood trying to fit in, but as marketers, you have to stand out to win. […]
May 1, 2014
Why It’s Easy for Brands to Get Culture So Wrong!
Millions of consumers use the Internet to cross national borders. It's easy for brands to tie themselves in knots when attempting to address linguistic and cultural differences. Avoid a culture clash with these seven tips.
Apr 28, 2014
Content Marketing – Keep ‘Em Coming Back for More
Can you remember the last time a company grabbed your attention with a catchy product jingle or an ad with […]
Apr 15, 2014
Change the World and Strengthen Your Corporate Brand
Today’s consumers are more socially conscious. They choose brands that work to make the world a better place. Cause marketing goes […]
Mar 13, 2014
Brand Vandalism and How to Prepare for an Attack
Media has become a two-way weapon, making brands vulnerable to vandals. See examples of brand vandalism and discover how you can prepare for and defuse an attack.
Mar 4, 2014
Branding Rule: Explore Co-Branding Opportunities
Want more brand advocates? Practice co-branding by giving customers a meaningful role in how your brand communicates and brings product to market, says Todd Defren of SHIFT Communications.
Mar 1, 2014
Branding Rule: Customers Are Not Numerical Targets
Metrics are important, but not everything comes down to numbers. Ellis Pines suggests building a brand story by recognizing your target audience's humanity and appealing to their aspirations and dreams.
Feb 27, 2014
Branding Rule: Create Amazing Customer Experiences
Your brand isn't the aspiration for what you aim to become. Ford's Scott Monty says businesses build strong brands by creating positive customer experiences day in and day out.
Feb 26, 2014
Branding Rule: Stop Sending, Start Listening
The term 'brand' references marks put on steer to show ownership. Today, many brand messages belong on a steer's rear. Shel Israel says great messengers listen and respond to customers.
Feb 25, 2014
Branding Rule: Mix Results With Character Values
How do you define your brand? Selma Bouhl and Seth Spiro of The American Red Cross say that your brand has to be rooted in your values and "reason for being."
Feb 24, 2014
3 PR Secrets From Brands That Consistently Win
The best communications come from a well-defined and developed brand strategy. For many companies, paying big-name, expensive agencies to build […]
