branding rules ebook
Mar 4, 2014
Branding Rule: Explore Co-Branding Opportunities
Want more brand advocates? Practice co-branding by giving customers a meaningful role in how your brand communicates and brings product to market, says Todd Defren of SHIFT Communications.
Mar 3, 2014
Branding Rule: Narrow Your Focus
The biggest problem facing businesses? Lacking a narrow focus. When a brand disseminates too many messages, it dilutes the brand and confuses their audience, says Laura Ries.
Mar 2, 2014
Branding Rule: Transform But Maintain Trust
Brand value is your north star. As your business evolves, keep in mind why customers have built relationships with you. This will ensure that you don't divert too far from the brand you were.
Feb 22, 2014
Branding Rule: Follow Your Heart, Then Data
Need help building your brand? CHIEF's Chris Lester has advice to help you create a powerful one: Follow your heart to build your brand and follow data to market it.
