branding rule
Mar 4, 2014
Branding Rule: Explore Co-Branding Opportunities
Want more brand advocates? Practice co-branding by giving customers a meaningful role in how your brand communicates and brings product to market, says Todd Defren of SHIFT Communications.
Mar 3, 2014
Branding Rule: Narrow Your Focus
The biggest problem facing businesses? Lacking a narrow focus. When a brand disseminates too many messages, it dilutes the brand and confuses their audience, says Laura Ries.
Mar 2, 2014
Branding Rule: Transform But Maintain Trust
Brand value is your north star. As your business evolves, keep in mind why customers have built relationships with you. This will ensure that you don't divert too far from the brand you were.
Mar 1, 2014
Branding Rule: Customers Are Not Numerical Targets
Metrics are important, but not everything comes down to numbers. Ellis Pines suggests building a brand story by recognizing your target audience's humanity and appealing to their aspirations and dreams.
Feb 28, 2014
Branding Rule: One Chance, One Message
What does "City Slickers" teach about branding? You get one message and often one chance to connect with your target audience. Be creative, relevant, smart and know they may remember one thing.
Feb 27, 2014
Branding Rule: Create Amazing Customer Experiences
Your brand isn't the aspiration for what you aim to become. Ford's Scott Monty says businesses build strong brands by creating positive customer experiences day in and day out.
Feb 26, 2014
Branding Rule: Stop Sending, Start Listening
The term 'brand' references marks put on steer to show ownership. Today, many brand messages belong on a steer's rear. Shel Israel says great messengers listen and respond to customers.
Feb 25, 2014
Branding Rule: Mix Results With Character Values
How do you define your brand? Selma Bouhl and Seth Spiro of The American Red Cross say that your brand has to be rooted in your values and "reason for being."
Feb 24, 2014
Branding Rule: Inspire Customers, Employees and Stakeholders
What's the most important part of a digital strategy? Inspiration. Paull Young of charity: water says igniting passion in customers and employees will turn them into advocates.
Feb 23, 2014
Branding Rule: Maintain Health for Limitless Results
Avoid junk food and keep your heart healthy. The same advice a physician gives works for people looking to keep a brand healthy, says Pamela Mulder Ratti of Fadeproof.
Feb 22, 2014
Branding Rule: Follow Your Heart, Then Data
Need help building your brand? CHIEF's Chris Lester has advice to help you create a powerful one: Follow your heart to build your brand and follow data to market it.
Feb 21, 2014
Branding Rule: Love Your Customer
Need help building your brand? Listen to your customer not as an anthropologist but as a trusted friend. Eric Duehring's branding rule will help you understand customers holistically.
