brand journalism
Jun 21, 2016
Personal Branding: Always Be Prepared for Your Next Job Opportunity
While there are swells in job-seeking activity at specific periods of the year, such as at the very beginning of […]
Jan 28, 2016
4 Brands Running Successful Brand Journalism Programs
Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for […]
Jan 15, 2016
3 Factors That Shape Your Brand Journalism Strategy
Consumers no longer trust brands after seeing clever ads. Stop pushing products. Learn how to appeal to your audience by building a brand journalism strategy.
Jan 5, 2016
3 Rewards to Reap From Brand Journalism
Gone are the days of pushing your brand’s message to your audience through traditional advertising. Today, consumers want complex, multi-level […]
Dec 19, 2015
Want More Fans? See 3 Brands’ Secrets
Did you know custom content can help increase public sentiment? Learn how to implement brand journalism with examples from McDonald's, Starbucks and Verizon.
Dec 12, 2015
3 Questions to Ask Before Diving Into Brand Journalism
Looking for a marketing tactic that will keep your brand top of mind? Turn to Implement brand journalism. Get the discussion with these three questions.
Dec 5, 2015
3 Things You Need to Know About Brand Journalism
Not driving results with your content? Win back your audience's attention with brand journalism. Learn how to implement this tactic into your marketing strategy!
Dec 3, 2015
Free White Paper! Build a Brand Journalism Program
Your audience no longer responds to traditional advertising. Today, they’re looking for custom content. In fact, custom content is 92 […]
Dec 2, 2014
Does Brand Journalism Suffer from Integrity Issues?
Branded content has a problem these days. While AdAge calls brand journalism a modern imperative, it may becoming the next […]
Jun 27, 2013
Ike Pigott: How to Do Brand Journalism
Faced with declining media coverage after several local newspapers reduced their publication frequency , Alabama Power became its own media outlet. Here's what Ike Pigott learned along the way.
Jun 7, 2012
Interview: Mark Ragan on Brand Journalism and Refrigerator Journalism
Refrigerator Journalism: it’s the anti-thesis of space-filling nonsense. It’s an old school journalism speak for sticky content, which only goes to show that concept isn’t new, despite the fact we have new tools for producing and publishing content. We caught up with Mark, who is the CEO and publisher of the PR Daily and Ragan.com (among others), after his presentation to the 2012 Vocus User Conference to ask him to elaborate a bit on this concept.
