brand identity

Dec 26, 2017

Leverage Your Brand’s Poker Face Into a Competitive Edge

Everyone who sits at a poker table puts on a poker face. That’s not to say players try to look as blank as possible — in many cases, it’s quite the opposite. By adopting a specific persona, players encourage their competitors to make decisions on the basis of that attitude.
Nov 4, 2015

How to Establish Brand Identity: Top Tips From Jeff Barrett

When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These […]
Sep 11, 2014

Communicating With Impact: Debra L. Lee, BET Networks Chairman & CEO

Communicating With Impact: Creating Content That Entertains & Empowers
Oct 29, 2010

The Digital Personal Branding and Reputation Management Gold Rush: Staking Your Claim!

This post was written by Kevin McFall, Vice President of Global Business Development for Cision. It’s the first in a two-part series about personal […]

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