brand affinity

Feb 8, 2011

Measuring Social Sentiment: Part Art, Part Science

Businesses want to extract value—relevant and actionable data—from the expansive pool of content that the social sphere provides.  By evaluating […]
Dec 20, 2010

Businesses to Get Serious About Getting Social in 2011

Social media reached an inflection point in 2010, with the volume and speed of social conversations reaching unprecedented levels – […]
Nov 22, 2010

Social Intelligence Webcasts Recap

Last week we hosted two live Social Intelligence Webcasts: Understanding Sentiment Evaluation, and The Evolution of Enterprise Social Intelligence. Understanding […]
Oct 27, 2010

Brand Affinity vs. Brand Loyalty in a Social Media World

The social sphere, with its vast pool of micro-content, offers advertisers and businesses an entirely new way to generate positive […]

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