brand advocacy

How to Find and Work with Brand Evangelists

When developing your influencer marketing strategy, don’t forget about an obvious but often-underutilized resource: Your brand evangelists.

Sentiment analysis and customer satisfaction: Advocacy counts!

On October 16th, we had the opportunity to conduct a webcast with a guest speaker from Ogilvy – SVP Irfan […]

Building a Brand That Drives Passion – What Marketers Need to Know (#Infographic)

Most marketers would agree that brand advocacy programs are a good idea.  The ultimate challenge is finding and nurturing customers […]