blogger relations

Take These 4 Steps to Power Your Brand with Bloggers

If 81% of the digital population trusts bloggers, why isn't your brand building relationships with these key influencers? Follow these 4 steps to get started.

Blogger Relations 101: Five Questions for Blogging Expert Gini Dietrich

Blogging expert Gini Dietrich will be the first to tell you: earning coverage on an industry blog can be a boon for your business. But she'll also tell you: earning coverage is far from easy. It takes hard work, relationship building, a bit of schmoozing and a whole lot of time and research. In a recent interview with Vocus, Gini shared a bunch of tips that will help.

#VocusChat Recap: Gini Dietrich on Blogger Relations

On Monday, our #VocusChat featured Gini Dietrich talking to us about blogger relations and how PR pros are a bit different. We’ve gathered the bet tips we got from Gini and #VocusChat participants, including advice in pitching, developing a strategy, grabbing attention, developing relationships and building a network of the right people. If you’re even considering blogger relations, this is worth a look.

Join the Blogger Relations #VocusChat with Gini Dietrich on Wednesday!

We’re gearing up for round two of our #VocusChat Twitter Chat with Gini Dietrich on Wednesday, August 24th. Blogger outreach is becoming a big part of PR strategy, but it’s very different from traditional media relations. Find out why and put your questions to Gini via Twitter this Wednesday!

My 5 favorite social media case studies

While there a quite a few places you can explore hundreds of social media case studies (my favorite being Peter […]