behind the headlines
Aug 4, 2016
Behind the Headlines With Chris Shigas
Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. But if you’re […]
Aug 3, 2016
Behind the Headlines With Roger Sametz
If you don’t know who your audience is or what they care about, you won’t be able to see how […]
Aug 2, 2016
Behind the Headlines With Angie Mathews
The PR industry is constantly changing, with new technology, platforms and trends emerging every day. So how can your brand […]
Jul 28, 2016
Behind the Headlines With Fred Lake
Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. But how? Fred […]
Jul 27, 2016
Behind the Headlines With Monique LeNoir
If you can’t clearly illustrate how someone’s donation will make an impact, you won’t be able to convince them to […]
Jul 26, 2016
Behind the Headlines With David Landis
Your PR campaign won’t be successful if you’re only focused on one thing. You need a combination of media, including […]
Jul 21, 2016
Behind the Headlines With Greg Sherry
Your audience is looking to engage with brands that understand their needs and desires. Are you able to provide them […]
Jul 19, 2016
Behind the Headlines With Lynda Fernandez
Technologies and platforms come and go, but one thing remains constant: the relationships you make. Lynda Fernandez, senior vice president […]
Jul 14, 2016
Behind the Headlines With Lauren Kaufman
The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss […]
Jul 13, 2016
Behind the Headlines With Nick Hawley
With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many […]
Jul 12, 2016
Behind the Headlines With Joanna Brahim
Your audience is no longer consuming content in the same ways they once did. So how can you ensure you […]
Jul 7, 2016
Behind the Headlines With Daniel Sieger
If your story isn’t clear and simple, your audience won’t pay attention. So how can you ensure you make an […]
Jul 6, 2016
Behind the Headlines With Sheila Long O’Mara
In today’s digitally-focused world, it may feel like you need to be publishing content constantly, but quicker is not always […]
Jul 5, 2016
Behind the Headlines With Kathy Walsh
Not every platform or tactic will be right for your brand. Don’t waste time and effort on something that won’t […]
Jun 30, 2016
Behind the Headlines With Sandy Lish
No matter how many new platforms and technologies emerge, the core PR foundation stays the same. Sandy Lish, principal and […]
