Ardi Kolah

Oct 17, 2013

Cognitive Bias: Why It’s What Customers Hear That Matters

Thanks to the 'backfire effect', your brand's attempts to convert prospects and stakeholders to its viewpoint may do more harm than good, says Ardi Kolah.
Aug 8, 2013

Great Marketers Are Culturematics At Heart

Culturematics - a term coined by marketing expert Grant McCracken - are creative, culture-obsessed people who discover domains and product categories that nobody else knows exist.
Aug 1, 2013

How to Write a News Release That Wins

PR expert Ardi Kolah has written more than 1,000 news releases in his PR career so far. Here are his top tips for creating a release that journalists and bloggers can't ignore.
Jul 11, 2013

A Quick Guide to Neurochemicals for Marketers

The neurochemicals of customers' brains may affect the way they buy from your website, say experts in online persuasion persuasion psychology. Can marketers optimize for different brain types?

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