analytics
May 15, 2017
What Your Press Release Analytics Are Really Telling You About Your PR
How to understand and make press release analytics work for you.
Jun 29, 2016
Behind the Headlines With Ed Chambliss
Do you know whether or not your communication strategy is working? Analytics can tell you. Ed Chambliss, president of Phelps, […]
Mar 2, 2016
How to Make Smart Marketing Decisions Based on the Right Analytics
With so much data available, communication professionals may feel overwhelmed. Make better decisions and drive future campaigns by focusing on the right analytics!
Oct 13, 2014
The #FutureofPR with Adam Singer: Don’t Data Puke
Do you data puke? Google's Adam Singer says many PR pros share analytics and reports that have no meaning. Get Adam's tips for how to solve data puking...and 10 more of his online PR insights.
Feb 20, 2014
The future of social media data analytics
On February 19th, we conducted a webcast titled “Combining Social and Enterprise Data to Increase Insight.” It was one of […]
Jan 13, 2014
Make Data Work For You
We are often called upon to incorporate data intelligence with communications. While somewhat intimidating for those who see themselves as […]
Jan 9, 2014
Demand Success with a Razor’s Edge
Ready for the latest announcement of a Demand Success keynote? It's Avinash Kaushik. Let's celebrate with 14 of his quotes for how to achieve success through marketing.
Jan 3, 2014
Kicking off 2014: Your account fitness resolution
As we start the new year, it is a great time to look at what you’ve done and start thinking […]
Dec 10, 2013
Holiday buzz analysis: What is on your wish list?
Data from black Friday is in and retailers are jumping for joy. Sales on Thanksgiving day grew to make combined […]
Nov 20, 2013
Social media analysis: Ten questions to drive advanced segmentation
In our webcast today – Turbocharging Your Approach to Social Media Analysis – Cathy Buena discussed an approach to analyzing […]
Nov 11, 2013
Social media analysis: What are the key skills?
In a recent webcast on small data and the importance of social media (Get Big Data Value From Social Media), […]
Oct 21, 2013
Sentiment analysis and customer satisfaction: Advocacy counts!
On October 16th, we had the opportunity to conduct a webcast with a guest speaker from Ogilvy – SVP Irfan […]
Jul 26, 2013
The New Twitter Analytics: Cheat Sheet
Always wanted quick, robust analytics for your Twitter presence? The platform just introduced Twitter Analytics. Here's how to read them and some tactical suggestions for how to use them.
Feb 25, 2013
The Evolving Media Landscape & Cision: Thoughts from our newly appointed CEO
Guest post from Peter Granat, newly appointed President and CEO of Cision AB. The past nine years at Cision have […]
Dec 12, 2011
2012: the year of data-driven public relations
As 2011 draws to a close, we find ourselves asking, have public relations and marketing professionals fully transformed from one-way […]