analytics
Jun 19, 2014
Measure Your PR With Real Numbers
Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]
Jul 19, 2013
Four Social Media Metrics Worth Measuring
Whatever the goal of your social media marketing—awareness, engagement, web traffic, influence or share of voice—you need insightful metrics to […]
Feb 18, 2013
Three Reasons to Get to Know Google Analytics
Many small business owners and marketers use “inbound” marketing to attract customers. With inbound marketing marketers publish content like whitepapers, […]
Oct 26, 2012
3 Metrics for Analyzing Press Release Distribution Effectiveness
Measuring the impact of PR has always been a hot debate within the profession, and evaluating the effectiveness of a […]
Aug 13, 2012
Two important metrics in your PRWeb analytics
PRWeb offers solid analytics – whether you’re buying one off releases from PRWeb.com, or a bundle of releases in addition […]
Feb 16, 2012
6 Small Business Marketing Resolutions
If you’re like 40% of the American public, chances are you are working on improving your relationship with your treadmill […]
Jun 6, 2011
Impressions – A Closer Look
Impressions are one of the PRWeb stats that has been around for a long time. It is a metric that […]