analytics

Measure Your PR With Real Numbers

Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]

Four Social Media Metrics Worth Measuring

Whatever the goal of your social media marketing—awareness, engagement, web traffic, influence or share of voice—you need insightful metrics to […]

Three Reasons to Get to Know Google Analytics

Many small business owners and marketers use “inbound” marketing to attract customers. With inbound marketing marketers publish content like whitepapers, […]

3 Metrics for Analyzing Press Release Distribution Effectiveness

Measuring the impact of PR has always been a hot debate within the profession, and evaluating the effectiveness of a […]

Two important metrics in your PRWeb analytics

PRWeb offers solid analytics – whether you’re buying one off releases from PRWeb.com, or a bundle of releases in addition […]

6 Small Business Marketing Resolutions

If you’re like 40% of the American public, chances are you are working on improving your relationship with your treadmill […]

Impressions – A Closer Look

Impressions are one of the PRWeb stats that has been around for a long time.  It is a metric that […]