American Red Cross

CisionSpotlight | American Red Cross Founder’s Day

Many volunteers will tell you that the act itself is its own reward, and the most noble are often disinclined […]

Branding Rule: Mix Results With Character Values

How do you define your brand? Selma Bouhl and Seth Spiro of The American Red Cross say that your brand has to be rooted in your values and "reason for being."

#Demand13 Liveblog: Red Cross’s Wendy Harman on Social Media

Wendy Harman's #Demand13 session provided lessons from the Red Cross Social Media Command Center on real-time response and crisis communications: marketers take note.