Altimeter Group
Jan 29, 2013
Could content marketing finally drive the convergence of paid, earned & owned media?
It doesn’t seem like over four years since Forrester took the first stab at defining paid, earned and owned media. […]
May 24, 2011
Measuring Social Media More Effectively
On Tuesday, May 17th I had the privilege of co-presenting a webcast with Susan Etlinger, an industry analyst from Altimeter […]
May 10, 2011
Altimeter Group Webcast Sheds Light on Social Media Measurement
Successfully measuring social efforts has been and continues to be a struggle for many organizations which is why we’re thrilled […]
