advertising
Apr 24, 2015
The New York Times Names SVPs Of Advertising
The New York Times has named Sebastian Tomich as senior vice president for advertising and innovation. He joined The Times in […]
Sep 22, 2014
Facebook Page Insights: 8 Dos and Don’ts for Measuring Your Facebook Presence
Ah, Facebook! If you had some expertise using Facebook last week, odds are you are an amateur this week. With all the constant changes, how can you know if you're doing a good job. The key to solving the puzzle is Facebook Insights.
Jul 28, 2014
The Buzzfeed impact: How social is redefining online advertising strategy
I’ll admit to trying my share of Buzzfeed quizzes. I don’t want to take them, but then suddenly, I find […]
Apr 28, 2014
Content Marketing – Keep ‘Em Coming Back for More
Can you remember the last time a company grabbed your attention with a catchy product jingle or an ad with […]
Apr 21, 2014
Top Tips on Creating Successful Sponsored Content
We’ve all seen them – sponsored stories that seamlessly blend into a Facebook News Feed, or in-stream ads that look […]
Mar 12, 2014
Kristina Monllos Joins Adeek: The Voice of Media
Kristina Monllos has joined Adweek: The Voice of Media as a staff writer covering creative advertising agencies. She previously worked as a reporter […]
Mar 7, 2014
Weathered Statistics
AccuWeather and others boost business through advanced statistical analysis
Oct 25, 2012
The New Advertorial: Media Continues to Blur
The concept of advertorials – a blend of advertisements and editorial has existed at least since 1946, according to Merriam-Webster. Back then, magazines and newspapers usually boxed advertorials in neat little packages with different fonts and text to clearly delineate what was advertising and what was editorial. Today however, advertorials have been renamed “sponsored posts” and that distinction isn’t always crystal clear.
Mar 11, 2011
Contemporary advertising in print and online
Falling print advertising revenues over the last few years have often borne some of the blame for print media’s woes. […]
Aug 16, 2010
Newspaper Ad Pricing Remains Aggressive
This is a guest post from Ryo Yamaguchi, Media Researcher at Cision. The question of advertising pricing strategies in the […]
Oct 12, 2009
An expert on puffery weighs in on social media authenticity
Some years back, the PGA Championship had an understated motto: “These guys are good.” Modest and statistically verifiable, it embodies […]
Sep 21, 2009
Integrated communications: Are YOU a communicator?
If you work in PR, you are probably finding yourself involved in tasks that involve a lot more than traditional media […]
