Advanced PR

Sep 24, 2013

How To Create a Three-Step PR Crisis Plan

Are you prepared for a PR crisis? Comms expert Ike Piggott explains how to build a threat matrix, assign roles, and use active listening to anticipate and defuse threats in real-time.
Sep 19, 2013

How to Measure PR Success Properly

Your PR output is worth showing off, but there's a better way to demonstrate your effectiveness. Here's how to measure PR success in terms of inputs, outputs and outcomes.

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