2014 marketing trends

2014 Marketing Trends: Content, Storytelling, Integrated PR

Social media and other channels now demand content, all day, every day. For 2014, this means a resurgence in storytelling and word-of-mouth campaigns.

2014 Marketing Trends: Real Time Marketing

David Berkowitz - part of the team behind Oreo's famous Dunk In the Dark Superbowl tweet - explains why real-time marketing is here to stay and how brands can take advantage.