Uncategorized
Sep 16, 2010
Social Junk or Social Treasure: What Social Media Data Should You Care About?
As a social media Data Strategy Manager let me start by confirming something you’ve undoubtedly suspected—yes, there is a nearly […]
Sep 15, 2010
Is Web Analytics Becoming Online Analytics?
I had the pleasure of attending the Web Analytics Association (WAA) Symposium this week and really enjoyed the wealth of […]
Sep 9, 2010
Vail to Unveil a New Integrated Social Network for Skiers
Here at Visible we are privileged to work with many industry-leading clients who are leveraging social channels in innovative ways. […]
Sep 7, 2010
Will Social Media Raise the Bar for Offline Experiences?
About a week ago I attended an outdoor concert. The opening band completed their set. Then 30 minutes passed, and […]
Sep 2, 2010
Not-so-extreme Social Media Makeover: Leveraging Social Intelligence to Improve Customer Engagement
It makes you feel a little guilty attending a conference in beautiful Lake Tahoe, but MediaPost’s Social Media Insider Summit […]
Aug 31, 2010
Social Servicing – A First Step to Social CRM
I’ve been hearing and reading a lot lately about Social CRM, or as some call it, SCRM, but never thought […]
Jul 28, 2010
What the growing debate over “hot news doctrine” means for PR and marketing pros
In the weeks since the Federal Trade Commission released a draft of policy proposals supporting the “reinvention of journalism” [PDF], […]
Jul 26, 2010
Analyzing Forrester’s Wave™ Report on Listening Platforms
I’ve been reading and participating in Forrester “Wave” reports for years and it’s always interesting to see how people react […]
Jul 14, 2010
How polyculture is feeding the development of the Semantic Web
My 8th grade science teacher, Mr. Jensen, had a lawn riddled with weeds. Not because he was too lazy to […]
Jun 16, 2010
Mobile Connectivity and Online Activities
This latest report from comScore, Inc. not only shows the surging popularity of social networking on mobile devices, it also […]
Jun 9, 2010
Cloudy with a chance of disengagement
@hksully’s 30-day challenge to build 10 new relationships on the social web CisionBlog launched in October 2008, not long after I began […]
Jun 8, 2010
Using Your Ticker Symbol in your News Release
Today, Vocus announced it’s new social media monitoring module in a PRWeb release today and it’s a great opportunity to […]
Jun 7, 2010
Social Marketing to the Hispanic Market
An interesting report on social marketing to the Hispanic market care of friends at Hispanic PR Blog, Word-of-Mouth Marketing Association (WOMMA) […]
Jun 3, 2010
Why search matters to small business
It used to be that small businesses looked to the Yellow Pages as a key source for leads. It is no longer and a sales executive here recently relayed this real life anecdote that captures the essence of why this is true:
May 27, 2010
SEO Boost: Key words for press releases
Press releases can have a long search shelf-life. Some releases are simply amazing with their ability to drive traffic. This press release, from Leatherup.com, for example, is more than two years old and continues to draw traffic in the thousands.
